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A Comprehensive Review of Multimarket Competition Research
Our study summarizes the state of knowledge on the topic of multimarket competition. We classify the current research into four broad themes: (1) the antecedents of multimarket contact (MMC), (2) the outcomes of MMC, (3) the contingencies that moderate the mutual forbearance hypothesis, and (4) extensions beyond traditional multimarket competition research. We also highlight several areas and research questions that we believe will be particularly promising for future research.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana (Majalah) | 1 |
| Penerbit | United States: Sage Publication 2013 |
|---|---|
| Edisi | Vol. 39 No. 1, Jan 2013 |
| Subjek | Industrial economics competitive dynamics competitor analysis |
| ISBN/ISSN | 1557-1211 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 305 p. |
| Info Detail Spesifik | Journal of Management |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |