Demand-Side Research’s Role in Macro-Management: A Commentary on Priem, Li, and Carr

Deskripsi

I respond to the recent article in the Journal of Management by Priem, Li, and Carr titled “Insights and New Directions From Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research.” Priem et al. argue that demand-side research can provide understandings of firm activity that research focusing on other aspects of the firm’s value chain cannot. I highlight what I believe are issues that, if addressed, can promote the contribution of demand-side studies to macro-management research.