Image of Repurchase Intention Generasi Y dan Z pada E-commerce di Indonesia: Peran Mediasi Trust dan E-satisfaction

Text

Repurchase Intention Generasi Y dan Z pada E-commerce di Indonesia: Peran Mediasi Trust dan E-satisfaction

E-commerce is a very promising digital business that continues to grow throughout the year. To developers and business owners in the e-commerce sector, repurchase intention is a critical success factor for the survival of the business. The present study aims to analyze factors that impacts Gen Y and Gen Z?s e-commerce repurchase intention, by adapting an empirical model from previous study and explore the mediating role of trust and e-satisfaction to the attributes of e-commerce, namely security, ease of use, and privacy concerns. Purposive sampling method was used in this study with total a total of 387 respondents? data collected and then analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings suggest security, ease of use, and privacy concern have no direct effecet to repurchase intention, but indirect effect which mediated by trust and e-satisfaction.Ada Tabel

Ketersediaan

Call NumberLocationAvailable
12701PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Consumer behavior
Commerce
E
Repurchase intention
Trust
Satisfaction
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvii, 123 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data