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On the measurement of competitive strategy: evidence from a large multiproduct u.s. firm
Measures of strategy made at the product and business level were compared using data from a large multiproduct U.S. firm. The business-level results were not found to be good indicators of product-level strategies. Also, contrary to previous research, no evidence of the use of combined cost-leadership and differentiation strategies was found at the product level.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| AMJ3606 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Ada, Ohio: Academy of Management 1993 |
|---|---|
| Edisi | Vol. 36, No. 6, Dec. 1993 |
| Subjek | Strategic planning Competitive advantage Business enterprises Business planning Manufacturing industries Product management Product differentiation Multiproduct firms Industrial costs |
| ISBN/ISSN | 0001-4273 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 18 p. |
| Info Detail Spesifik | Academy of Management Journal |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |