Found 83859 results for your keywords: subject="A"
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To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food

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(Talukdar, Debabrata) (Lindsey, Charles)

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts

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(Tsiros, Michael) (Laran, Juliano)

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

1
(Winterich, Karen Page) (Choi, Woo Jin)

When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

1
(White, Katherine) (Simpson, Bonnie)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Cleeren, Kathleen)

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from t…

1
(Kalaignanam, Kartik) (Kushawaha, Tarun) (Eilert, Meike)

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performa…

1
(Currim, Imran S.) (Mintz, Ofer)

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion St…

1
(Inman, J. Jeffrey) (Sam K. Hui) (Huang, Yanliu) (Suher, Jacob)

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

1
(Mittal, Vikas) (Aquino, Karl) (Winterich, Karen Page)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Ma, Yu)

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

1
(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Targeting Revenue Leaders for a New Product

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(Haenlein, Michael) (Libai, Barak)

When Value Trumps Health in a Supersized World

1
(Haws, Kelly L.) (Winterich, Karen Page)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

1
(Malaviya, Prashant) (Thompson, Debora V.)

Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity

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(Cui, Anna S.)

The Network Value of Products

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(Libai, Barak) (Oestreicher-Singer, Gal) (Sivan, Liron) (Carmi, Eyal) (Yassin, Ohad)

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

1
(Nowlis, Stephen M.) (Morales, Andrea C.) (Castro, Iana A.)

When Do Transparent Packages Increase (or Decrease) Food Consumption?

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(Srinivasan, Raji) (Deng, Xiaoyan)

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

1
(Dekimpe, Marnik G.) (Geyskens, Inge) (Braak, Anne ter)

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…

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(Shankar, Venkatesh) (Kushwaha, Tarun)
1 2 3 4 5 Berikutnya Hal. Akhir