Found 6629 results for your keywords: subject="Ad"
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The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Eye of the beholder: does what is important about a job depend on who is asked?

1
(Culbertson, Satoris S.) (Connell, Angela R.)

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

Brand-Specific Leadership: Turning Employees into Brand Champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

an Auto-ethnographic perspective on academic entrepreneurship: implications for research in the s…

1
(Pilegaard, Morten) (Moroz, Peter W.) (Neergaard, Helle)

The Role of Leaders in Internal Marketing

1
(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)

Damage from Corrective Advertising: Causes and Cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Analisis Manfaat-Risiko Pada Niat Konsumen Untuk Membeli Produk Byd M6 Di Indonesia = Benefit-Ris…

1
(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Kemas Muhammad Husein)

Effective leadership behavior: what we know and what questions need more attention

1
(Yukl, Gary A.)

Different approaches toward doing the right thing: mapping the responsibility orientations of lea…

1
(Waldman, David A.) (Pless, Nicola M.) (Maak, Thomas)

Hubungan antara Participative Leadership, Employee Voice Behavior, dan Employee Innovative Behavi…

1
(Fanny Martdianty (Pembimbing/Promotor)) (Riani Rachmawati (Penguji)) (Niken Ardiyanti (Penguji)) (Muhammad Surya Wijaya Adiwinata)

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

Are the best salespeople adaptive knowledge brokers?

1
(Wyld, David C.)

Do happy leaders make for better team performance?

1
(Santora, Joseph C.) (Esposito, Mark)

Does managerial motivation spill over to subordinates?

1
(Coget, Jean-Francois)

Pengaruh Electronic Word of Mouth (eWOM) dan Information Credibility pada Media Sosial TikTok ter…

1
(Arga Hananto (Pembimbing/Promotor)) (Hapsari setyowardhani (Penguji)) (Aliyah Khairunnisa) (Rizal (Penguji))

Can a Retail Web Site Be Social?

1
(Wang, Liz C.) (Baker, Julie) (Wagner, Judy A.) (Wakefield, Kirk)
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