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subject="Automobile industry"
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Hal. Akhir
Peering into a crystal ball: Forecasting behavior and industry foresight
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(Kapoor, Rahul) (Wilde, Daniel)
Building Brand Community
1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
1
(Pauwels, Koen) (Silva) (Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
United we stand : the unprecedented story of the GM-UAW quality partnership
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(Weekley, Thomas L.) (Wilber, Jay C.) (Creedon, Betsy Reid)
Toyota culture budaya toyota
1
(Liker, Jeffrey K.)
An Alternative efficient representation of demand-based competitive asymetry
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(Grewal, Rajdeep) (Desarbo, Wayne S.)
The Customers' revenge
1
(Ariely, Dan)
Competing in the looking-glass market: imitation, resources, and crowding
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(Dobrev, Stanislav D.)
An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes
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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)
Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts
1
(Pierce, Lamar)
Relation-specific capabilities and barriers to knowledge transfers: creating advantage through ne…
1
(Dyer, Jeffrey H) (Hatch, Nile W.)
Gaining from vertical partnerships: knowledge transfer, relationship duration, and supplier perfo…
1
(Kotabe, Masaaki) (Martin, Xavier) (Domoto, Hiroshi)
Knowledge transfer and international joint ventures: the case of NUMMI and General Motors
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(Inkpen, Andrew C.)
Rivalry deterrence in international markets: contingencies governing the mutual forbearance hypot…
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(Cannella, Albert A.) (Tieying Yu) (Subramaniam, Mohan)
Distribution intensity and new car choice
1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva) (Risso, Jorge M.)
Does corporate investment drive a "race to the bottom" in environmental protection? A reexaminati…
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(Madsen, Peter M.)
Adaptation in vertical relationships: beyond incentive conflict
1
(Lawrence, Paul R.) (Gulati, Ranjay) (Puranam, Phanish)
Fiat's extreme makeover
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(Marchionne, Sergio)
The Contradictions that drive Toyota's success
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(Shimizu, Norihiko) (Takeuchi, Hirotaka) (Osono, Emi)
Asymmetric performance: the market share impact of scale and link alliances in the global auto in…
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(Dussauge, Pierre) (Mitchell, Will) (Garrette, Bernard)
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Studi Kasus FEB UI
Tesis
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