Found 1175 results for your keywords: subject="Brand"
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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

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(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Blending Cobrand Personalities: An Examination of the Complex Self

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(Monga, Alokparna Basu) (Gesk, Loraine Lau) ()

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

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(Darke, Peter R.) (Ritchie, Robin J. B.)

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Consumer Packaged Goods in the United States: National Brands, Local Branding

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(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

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(Lee, Angela Y.)

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurr…

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(Law, Sharmistha)

The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior

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(Erdem, Tulin) (Swait, Joffre)

Distribution Intensity and New Car Choice

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(Siddarth, S.) (Bucklin, Randolph E) (Risso,Jorge M. Silva)

Pengaruh Perceived Product Quality, Brand Personality, dan Loyalty dalam Brand Switching Intentio…

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(Imam Salehudin (Pembimbing/Promotor)) (Adi Zakaria Afiff (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Lidya Nur Hanifati)

Brand Portfolio Promotions

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(Aribarg, Anocha) (Arora, Neeraj)

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

Winners and Losers in a Major Price War

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(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Pengaruh Atmospheric Cues terhadap Store Brand Experience, Satisfaction, dan Loyalty dalam Fast-…

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(Yeshika Alversia (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Hanna Kusumawaty)

Peran dari Customer Brand Engagement terhadap Brand Loyalty dalam Penggunaan Virtual Hotel Operat…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Susanto Berlin Manarua Situmorang)

Virtual Store Experience: Will it Influence the Intention to Visit the Physical Store or Make a P…

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(Imam Salehudin (Pembimbing/Promotor)) (Adi Zakaria Afiff (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Felicia Florensi)

Pengaruh Linkedin Posts terhadap Employer Brand Perception dengan Peran Employer Attractiveness d…

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(Basuki Muhammad Mukhlish (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Ayu Aprilianti (Penguji)) (Larissa Fairuz Dzihnii)

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

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(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Analisis Peran Influencer Interactivity dalam Membangun Brand Equity Influencer pada Industri Par…

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(Yeshika Alversia (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Anansya Ralia)

Analisis Pengaruh Social Media Usage dan Electronic Word of Mouth terhadap Purchase Decision Invo…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Yeshika Alversia (Penguji)) (Andi Nurrohman)
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