Found 274 results for your keywords: subject="Brand equity"
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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Brand Synergy Effects in Multiple Brand Extensions

1
(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Brand-Level Effects of Stockkeeping Unit Reductions

1
(Zhang, Jie) (Krishna, Aradhna)

Consumer Packaged Goods in the United States: National Brands, Local Branding

1
(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Brand Portfolio Promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

Virtual Store Experience: Will it Influence the Intention to Visit the Physical Store or Make a P…

1
(Imam Salehudin (Pembimbing/Promotor)) (Adi Zakaria Afiff (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Felicia Florensi)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

Pengaruh Consumer Brand Engagement dan Brand Love terhadap Overall Brand Equity dan Repurchase In…

1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Dina Anjani)

Pengaruh Sensory Brand Experience dan Personal Involvement terhadap Brand Equity: Peran Consumer …

1
(Yeshika Alversia (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Nabila Adelia Putri)

Pengaruh Endoser Credibility terhadap Customer Relationship Commitment dan Brand Equity pada e-Co…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Dyah Ayu Nabilla Ariswanto)

Pengaruh Brand Experience dalam Membangun Consumer Based Brand Equity (CBBE) pada Aplikasi Transp…

1
(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Zannaria Adi Tasya)

Strategic brand management : building, measuring, and managing brand equity 5th

3
(Keller, Kevin Lane) (Swaminathan, Vanitha)

Pemasaran Destinasi Sumatera Barat dengan Mencari Tourist Motivation dan Destination Image untuk …

1
(Harryadin Mahardika (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Chairy (Penguji)) (Backti Ramadhan Anwar)

The Impact of Environmental and Socio-Cultural Dimensions of Sustainable Tourism Practices on Bal…

1
(Karto Adiwijaya (Penguji)) (Nurdin Sobari (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Khrisna Triharyo)

Pengaruh Brand Equity dan Label Halal Terhadap Minat Beli Konsumen Produk Kahf = The Influence of…

1
(Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Mutiara Baby Admeinasthi (Pembimbing/Promotor)) (Dhifa Alifia Fathrizal)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho) (Dac, Nga N.)

Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry

1
(Hou, Young) (Yao, Dennis)
1 2 3 4 5 Berikutnya Hal. Akhir