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1 2 Berikutnya Hal. Akhir

Strategic brand management : building, measuring, and managing brand equity 5th

3
(Keller, Kevin Lane) (Swaminathan, Vanitha)

Brand aid : a quick reference guide to solving your branding problems and strengthening your mark…

1
(Vanauken, Brad)

Global chaser : merek Indonesia perkasa di pentas dunia

2
(Yuswohady)

The Infinite asset : managing brands to build new value

1
(Hill, Sam) (Lederer, Chris)

Handbook of Islamic marketing

0
(Sandikci, Ozlem) (Rice, Gillian)

Brand leadership

1
(Aaker, David A.) (Joachimsthaler, Erich)

Strategic brand management : building, measuring, and managing brand equity 5th ed

2
(Keller, Kevin Lane)

Principles of advertising & IMC 2nd

3
(Duncan, Tom) (Thomas R.)

The 360 degree brand in Asia

2
(Blair, Mark) (Amstrong, Richard) (Murphy, Mike)

Marketing aesthetics: the strategic management of brands, identity and image

2
(Schmitt, Bernd)

Fame & Fortune How Successful Companies build winning reputations

3
(Fombrun, Charles J.)

IMC the next generation: five steps for delivering value and measuring returns using marketing co…

4
(Schultz, Don E.) (Heidi Schultz)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

Pengaruh brand name, product involvement dan consumer ethnocentrism terhadap purchase intention p…

1
(Fahmi, Rhadinal) (Dr. Chairy (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati, S.E., M.Si., Ph.D (Penguji)) (Dr. Rifelly Dewi Astuti, S.E., M.M (Penguji))

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Deep branding on the Internet: understanding and increasing the impact of the web on your brands,…

1
(Braunstein, Marc) (Levine, Edward)

The Breakaway brand: how great brands stand out

1
(Kelly, Francis J.) (Barry Silverstein)

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

Reputation marketing, building and sustaining your organization's great asset

1
(Marconi, Joe)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

1
(Vincent, Laurence)
1 2 Berikutnya Hal. Akhir
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