Found 496 results for your keywords: subject="Brands"
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Why Do Consumers Buy Counterfeit Luxury Brands?

1
(Sen, Sankar) (Wilcox,, Keith) (Kim, Hyeong Min)

Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived …

1
(Shavitt, Sharon) (Lee, Kyoungmi)

Pengaruh Consumer Brand Engagement dan Brand Love terhadap Overall Brand Equity dan Repurchase In…

1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Dina Anjani)

Multitier Store Brands and Channel Profits

1
(Amaldoss,Wilfred) (Shin, Woochoel)

On Brands and Word of Mouth

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(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…

1
(Dahl, Darren W.) (Fuchs, Christoph) (Prandelli, Emanuela) (Schreier, Martin)

Perilaku Boikot Terhadap Merek Terafiliasi Israel: Faktor Penentu dan Dampak Terhadap Kesediaan M…

1
(Kenny Devita Indraswari (Pembimbing/Promotor)) (Jossy Prananta Moeis (Penguji)) (Yusuf Wibisono (Penguji)) (Anna Femilia Annisagita)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Private-Label Use and Store Loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)

Pengaruh Self-Expansion Terhadap Compulsive Buying dengan Peran Mediasi Brand Love, Brand Loyalty…

1
(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Mohammad Reksa Pandiah)

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

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(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

The Social Influence of Brand Community: Evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Building Brand Community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Grocery Price Setting and Quantity Surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)
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