Found 62 results for your keywords: subject="Comparative analysis"
1 2 3 4 Berikutnya Hal. Akhir

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

A Longitudinal Examination of Net Promoter and Firm Revenue Growth

1
(Keiningham, Timothy L.) (Aksoy, Lerzan) (Cooli, Bruce) (Andreassen, Tor Wallin)

Buy-side vs. all-side analysts' earnings forecasts

1
(Healy, Paul) (Groysberg, Boris) (Chapman, Craig)

Seeing the whole: Configurational cognition and new venture resource mobilization

1
(Calic, Goran) (Neville, François) (Furnari, Santi) (Chan, C. S. Richard)

Network strategies and performance of Canadian investment banks

1
(Shipilov, Andrew V.)

Monetary policy and banking structure

1
(Matsuoka, Tarishi)

Robust analogizing and the outside view: two empirical tests of case-based decision making

1
(Camerer, Colin) (Lovallo, Dan) (Clarke, Carmina)

Social comparison among competing firms

1
(Tsai, Wenpin) (Kim, Kwang-Ho)

Monetary policy and banking structure

1
(Matsuoka, Tarishi)

Specifying price judgments with range-frequency theory in models of brand choice

1
(Hill, R. Carter) (Bell, David R.) (Weathers, Danny) (Niedrich, Ronald W.)

Sales effects of attention to feature advertisements: a Bayesian mediation analysis

1
(Wedel, Michel) (Zhang, Jie) (Pieters, Rik)

Mergers and long-term corporate performance: evidence from cross-border bank acquisitions

1
(Fraser, Donald R.) (Zhang, Hao)

Payments settlement: tiering in private and public systems

1
(Kahn, Charles M.) (Roberds, William)

Predictive systems: living with imperfect predictors

1
(Pastor, Lubos) (Stambaugh, Robert F.)
1 2 3 4 Berikutnya Hal. Akhir