Found 2565 results for your keywords: subject="Consumer"
1 2 3 4 5 Berikutnya Hal. Akhir

Analisis Pengaruh Brand Authenticity Terhadap Brand Loyalty Pada Brand Fashion Apparel di Generas…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Febrina Jemimah T. Aritonang)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities o…

1
(Winer, Russell S.) (Inman, J. Jeffrey) (Ferraro, Rosellina)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

Does Customer Demotion Jeopardize Loyalty?

1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

Are Product Returns a Necessary Evil? Antecedents and Consequences

1
(Kumar, V) (Petersen, J. Andrew)

Demarketing, Minorities, and National Attachment

1
(Grinstein, Amir) (Nisan, Udi)

Proactive Postsales Service: When and Why Does It Pay off?

1
(Challagalla, Goutam) (Kohli, Ajay K.) (Venkatesh R.)

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and…

1
(Lurie, Nicholas H.) (Peng Huang) (Mitra, Sabyasachi)

The Role of Hubs in the Adoption Process

1
(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

1
(Du, Rex Y.) (Kamakura, Wagner A)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Private-Label Use and Store Loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

1
(Fang, Eric)

Holistic Package Design and Consumer Brand Impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)
1 2 3 4 5 Berikutnya Hal. Akhir