Found 38 results for your keywords: subject="Consumer decision"
1 2 Berikutnya Hal. Akhir

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

1
(Aaker, L. Jennifer) (Briley, A. Donnel)

Between Two Brands: A Goal Fluency Account of Brand Evaluation

1
(Lee, Y. Angela) (Labroo , A. Aparna)

Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing

1
(Johnson, J. Eric)

Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Bi…

1
(Lambrecht, Anja) (Skiera, Bernd)

Household Life Cycles and Lifestyles in the United States

1
(Du, Y. Rex) (Kamakura, A. Wagner)

The Effect of Banner Advertising on Internet Purchasing

1
(Manchanda, Puneet) (Dubé,) (Pierre Jean) (Goh, Yong Khim) (Chintagunta, K. Pradeep)

The Role of Regulatory Focus in Preference Construction

1
(Lee, Y. Angela) (Wang,Jing)

An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much

1
(Park,) (Hoon Young) (Bradlow, T. Eric)

The Impact of the Prechoice Process on Product Returns

1
(Bechwat, Nasr Nada) (Siegal, Schneier Wendy)

The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Cultural Differences in Consumer Impatience

1
(Ng, Sharon) (Chen, (Allan) Haipeng) (Rao , R. Akshay)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

When Do Losses Loom Larger Than Gains?

1
(Ariely, Dan) (Huber, Joel) (Wertenbroch, klaus)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Nowlis M. Stephen) (Shiv Baba)

Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion

1
(Camerer Colin)

The Boundaries of Loss Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

1
(Okada Mina Erica)

Buying Modular Systems in Technology-Intensive Markets

1
(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

1
(Voss E. Kevin) (Spangenberg R. Eric) (Grohmann Bianca)
1 2 Berikutnya Hal. Akhir