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Implementasi Strategi Media Sosial untuk Meningkatkan Jangkauan dan Hubungan Pelanggan pada UMKM …
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(Avanti Fontana (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anindita Larasati)
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
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(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…
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(Shankar, Venkatesh) (Kushwaha, Tarun)
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…
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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
Making Sales Technology Effective
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(Perreault, William D.) (Hunter, Gary K.)
Customer Strategy: Observations from the Trenches
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(Rogers, Martha)
Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…
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(Ryals, Lynette)
Reducing Adverse Selection through Customer Relationship Management
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(Gruca, Thomas S.) (Cao, Yong)
The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Custome…
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(Gustafsson, Anders) (Johnson, Michael D.) (Roos, Inger)
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
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(Mithas, Sunil) (Krishnan, M.S.) (Fornell, Claes)
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
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(Moorman, Christine) (Srinivasan, Raji)
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
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(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)
A Strategic Framework for Customer Relationship Management
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(Payne, Adrian) (Frow, Pennie)
A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
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(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
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(Speier, Cheri) (Venkatesh, Viswanath)
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…
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(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
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(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…
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(Simonson, Itamar)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
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(Heide, Jan B.) (Wathne, Kenneth H.)
Managing Knowledge in International Firms: What role does customer knowledge play in building cus…
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(Isfandiarni (Pembimbing/Promotor)) (Anindya Keishia Amberlyn)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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