Found 89 results for your keywords: subject="Market strategy"
1 2 3 4 5 Hal. Akhir

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing

1
(Mitra, Debanjan) (Golder, Peter N.)

Self-regulation, corruption, and competitiveness in extractive industries: Making transparency pay

1
(Pasipanodya, Tatenda) (Tang, Shirley) (Elfenbein, Daniel W.)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…

1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

How Brand Community Practices Create Value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Competitive Density and the Customer Acquisition—Retention Trade-Off

1
(Voss, Glenn B.) (Voss, Zannie Giraud)

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

1
(Sorescu, Alina B.) (Spanjol, Jelena)

Supply Chain Contagion

1
(Payan, Janice M.) (McFarland, Richard G.) (Bloodgood, James M.)

When Old Is Gold: The Role of Business Longevity in Risky Situations

1
(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)

Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…

1
(Ryals, Lynette)

Incorporating Strategic Consumer Behavior into Customer Valuation

1
(Lewis, Michael)

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)

A Strategic Framework for Customer Relationship Management

1
(Payne, Adrian) (Frow, Pennie)

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

1
(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)
1 2 3 4 5 Hal. Akhir