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Found 4349 results for your keywords: subject="Marketing"
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Perubahan Store Atmosphere, Penerapan Strategi Offline Advertising serta Strategi Content Marketi…

1
(Anton Wachidin Widjaja (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Sisdjiatmo K. Widhaningrat (Penguji)) (Joko Suryo Sumbodo)

Implementasi Sales Promotion Melalui Channel Offline Dan Online Serta Pembuatan Database Marketin…

1
(Hasnul Suhaimi (Pembimbing/Promotor)) (Hilda Rossieta (Penguji)) (Rambat Lupiyoadi (Penguji)) (Sabrina Fiddiny)

Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dong, Xiaojing)

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in …

1
(Morwitz, Vicki G.) (Thomas, Manoj)

Emotional Accounting: How Feelings about Money Influence Consumer Choice

1
(Levav, Jonathan) (McGraw, A. Peter)

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

The Role of Imagination-Focused Visualization on New Product Evaluation

1
(Hoeffler, Steve) (Dahl, Darren W.) (Zhao, Min)

Do We Really Need a Reason to Indulge?

1
(Schwarz, Norbert) (Xu, Jing)

Commentaries and Rejoinder to "Trade-off Aversion as an Explanation for the Attraction Effect: A …

1
(Rao, Akshay R.) (Hedgcock, William) (Bettman, James R.) (Yoon, Carolyn) (Huettel, Scott A.) (Payne, John W.) (Gonzalez,, Richard)

Implementasi Omnichannel untuk Meningkatkan Penjualan UMKM Bunda Bread = Implementation of Omnich…

1
(Hasnul Suhaimi (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Felia Amelita) (Hilda Fachrizah (Penguji))

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

1
(MacInnis, Deborah J.) (Weiss, Allen M.) (Rao, Ambar G.)

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

1
(Kirmani,, Amna) (Zhu, Rui (Juliet))

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

1
(Pechmann, Cornelia) (Zhao,, Guangzhi)

Brand Synergy Effects in Multiple Brand Extensions

1
(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Shopper Response to Bundle Promotions for Packaged Goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Measuring Consumer and Competitive Impact with Elasticity Decompositions

1
(Steenburgh, Thomas J.)

Pemasaran dalam Ranah Politik: Faktor yang Mempengaruhi Niat Pemilih dalam Menentukan Pilihan Par…

1
(M. Gunawan Alif (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Muhammad Adam Ikhsan)

A Discrete: Continuous Model for Multicategory Purchase Behavior of Households

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Optimal Marketing Strategies for a Customer Data Intermediary

1
(Sudhir, K.) (Pancras, Joseph)

Consumer Packaged Goods in the United States: National Brands, Local Branding

1
(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)
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