Found 377 results for your keywords: subject="Marketing strategy"
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The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in …

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(Morwitz, Vicki G.) (Thomas, Manoj)

Emotional Accounting: How Feelings about Money Influence Consumer Choice

1
(Levav, Jonathan) (McGraw, A. Peter)

Implementasi Omnichannel untuk Meningkatkan Penjualan UMKM Bunda Bread = Implementation of Omnich…

1
(Hasnul Suhaimi (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Felia Amelita) (Hilda Fachrizah (Penguji))

Optimal Marketing Strategies for a Customer Data Intermediary

1
(Sudhir, K.) (Pancras, Joseph)

Hedging Your Bets and Assessing the Outcome

1
(Xie, Ying) (Grant,, Susan Jung)

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

1
(Siddarth, S.) (Dasgupta, Srabana) (Risso, Jorge Silva) ()

Blending Cobrand Personalities: An Examination of the Complex Self

1
(Monga, Alokparna Basu) (Gesk, Loraine Lau) ()

The Role of Issue Valence and Issue Capability in Determining Effort Investment

1
(Mittal, Vikas) (Ross, William T.) (Tsiros, Jr., Michael)

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

1
(Pauwels, Koen) (Hanssens, Dominique M.) (Siddarth, S.)

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrel…

1
(Sun, Baohong) (Erdem,, Tülin)

When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Co…

1
(Chandon, Pierre) (Wansink, Brian)

The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior

1
(Erdem, Tulin) (Swait, Joffre)

Distribution Intensity and New Car Choice

1
(Siddarth, S.) (Bucklin, Randolph E) (Risso,Jorge M. Silva)

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partiti…

1
(Hamilton, Rebecca W.) (Srivastava, Joydeep)

Customizing Complex Products: When Should the Vendor Take Control?

1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

1
(Gopalakrishna, Srinath) (Chatterjee, Rabikar) (Smith, Timothy M.)

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

1
(Aaker, L. Jennifer) (Briley, A. Donnel)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

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(Roehm, L. Michelle) (Tybout, M. Alice)

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry

1
(Voss, B. Glenn) (Weiss, Montoya) (Mitzi) (Voss, Giraud Zannie)
1 2 3 4 5 Berikutnya Hal. Akhir