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Hal. Akhir
Eye of the beholder: does what is important about a job depend on who is asked?
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(Culbertson, Satoris S.) (Connell, Angela R.)
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…
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(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…
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(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)
Brand-Specific Leadership: Turning Employees into Brand Champions
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(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)
The Role of Customer Gratitude in Relationship Marketing
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(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)
Customer Equity Drivers and Future Sales
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(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Breaking through Fast-Forwarding: Brand Information and Visual Attention
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(Brasel, S. Adam) (Gips, James)
Determinants of Perceived Web Site Interactivity
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(Zinkhan, George M.) (Song, Ji Hee)
When Old Is Gold: The Role of Business Longevity in Risky Situations
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(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)
Can a Retail Web Site Be Social?
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(Wang, Liz C.) (Baker, Julie) (Wagner, Judy A.) (Wakefield, Kirk)
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
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(Speier, Cheri) (Venkatesh, Viswanath)
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…
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(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
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(Ziamou, Paschalina) (Ratneshwar, S.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
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(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…
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(Netemeyer, Richard G.) (Maxham, James G., III)
Rain man or pied piper? Moving business schools beyond media rankings with mass customization and…
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(Glick, William H.)
Assertiveness and effective leadership: is there a tipping point?
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(Santora, Joseph C.)
Ratios in Proportion: What Should the Shape of the Package Be?
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(Raghubir, Priya) (Greenleaf, Eric A.)
Resisting the urge to merge
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(Sidle, Stuart D.)
Service clues and customer assessment of the service experience: lessons from marketing
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(Berry, Leonard L.) (Wall, Eileen A.) (Carbone, Lewis P.)
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