Found 22 results for your keywords: subject="Product introduction"
1 2 Berikutnya Hal. Akhir

Temporal Differences in the Role of Marketing Communication in New Product Categories

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(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Measuring preferences for really new products

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(Hoeffler, Steve)

Alliance performance and subsequent make-or-ally choices: Evidence from the aircraft manufacturin…

1
(Dussauge, Pierre) (Anand, Jaideep) (Mulotte, Louis) (Ren, Charlotte R.)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Competitive Response to Radical Product Innovations

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(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)

Convergent Products: What Functionalities Add More Value to the Base?

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(Gill, Tripat)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva) (Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan) (Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

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(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

How far can a brand stretch? understanding the role of seIf-construal

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(Ahluwalia, Rohini)

Does complexity deter customer-focus

1
(Krishnan, M.S.) (Ethiraj, Sendil K.) (Ramasubbu, Narayan)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

Modeling global spillover of new product takeoff

1
(Stremersch, Stefan) (Fok, Dennis) (Everdingen, Yvonne Van)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)

The Role of relational embeddedness in retail buyers' selection of new products

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(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
1 2 Berikutnya Hal. Akhir