Found 253 results for your keywords: subject="Psychology"
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The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

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(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance I…

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(Rao, Akshay R.) (Hedgcock, William)

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

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(Kirmani,, Amna) (Zhu, Rui (Juliet))

The Shopping Momentum Effect

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(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

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(Menon, Geeta) (Thomas, Manoj)

Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Preference Fluency in Choice

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(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)

How to Attract Customers by Giving Them the Short End of the Stick

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(Staelin, Richard) (Lo, Alison K. C.) (Jr,, John G. Lynch)

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

1
(Chandon, Pierre) (Wansink, Brian)

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

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(Lee, Angela Y.)

The Effect of Partitions on Controlling Consumption (pp. 665-675)

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(Cheema, Amar) (Soman, Dilip)

Fading Optimism in Products: Temporal Changes in Expectations about Performance

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(Houston, Michael J.) (Monga, Ashwani)

How "Psychological" Should Economic and Marketing Models Be?

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(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…

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(Dholakia, M. Utpal)

How Regulatory Fit Affects Value in Consumer Choices and Opinions

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(Avnet, Tamar) (Higgins, Tory, E.)

Price, Placebo, and the Brain

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(Berns, S. Gregory)

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

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(Shiv, Baba) (Carmon, Ziv) (Ariely,Dan)

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

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(Zhu, (Juliet) Rui) (Levy, Meyers) (Joan)

How Do Intentions Affect Loss Aversion?

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(Novemsky Nathan) (Kahneman Daniel)

Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion

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(Camerer Colin)
1 2 3 4 5 Berikutnya Hal. Akhir