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Hal. Akhir
How "Psychological" Should Economic and Marketing Models Be?
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(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)
Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing
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(Johnson, J. Eric)
Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics
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(Prelec, Drazen)
An Empirical Investigation of Signaling in the Motion Picture Industry
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(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kaushik Kalpesh)
Bagging and Boosting Classification Trees to Predict Churn
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(Lemmens, Aurelie) (Croux, Christophe)
Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge
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(Eisenstein, M. Eric) (Hutchinson, Wesley J)
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
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(Essegaier, Skander) (Danaher, J. Peter) (Mullarkey, W. Guy)
A New Reviewing System for "Journal of Marketing Research"
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(Winer, S. Russell)
A Direct Approach to Data Fusion
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(Gilula, Zvi) (McCulloch, E. Robert) (Rossi, E. Peter)
Link Research and Development to Energy Cost Share: Evidence from Manufacturing Firms in Indonesi…
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(Kakinaka Makoto (Pembimbing/Promotor)) (Yohanna M. L. Gultom (Penguji)) (Marisa Andreina) (Lee Kangkook (Penguji))
Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"
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(Avnet, Tamar)
A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information
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(Drolet, Aimee) (Bodapati, V. Anand)
In Favor of Closer Ties
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(E. Green Paul) (Johnson, M. Richard)
Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…
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(Green, E. Paul)
Heterogeneous Conjoint Choice Designs
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(Sandor, Zsolt) (Wedel, Michel)
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
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(Tyagi, K. Rajeev)
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
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(Tyagi Rajeev K. Rajeev)
Heterogeneous Conjoint Choice Designs
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(Wedel Michel) (Sándor Zsolt ,)
New Empirical Generalizations on the Determinants of Price Elasticity
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(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)
Diagnostics, Expectations, and Endogeneity
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(Franses Hans Philip)
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Cases Harvard
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Pidato Guru Besar
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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