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Hal. Akhir
Measuring Consumer and Competitive Impact with Elasticity Decompositions
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(Steenburgh, Thomas J.)
The Shopping Momentum Effect
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(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)
Decomposition of the Sales Impact of Promotion-Induced Stockpiling
1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky,, Christian)
Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry
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(Rao, Vithala R.) (McLaughlin, Edward W.) (Miguel I. Gómez)
Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…
1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrel…
1
(Sun, Baohong) (Erdem,, Tülin)
The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
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(Erdem, Tulin) (Swait, Joffre)
Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption
1
(Chan, Tat) (Zhang, Qin) (Narasimhan,, Chakravarthi)
Pengaruh Kualitas Website Platform Penjualan Online terhadap Online Impulse buying Behavior denga…
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(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Yeshika Alversia (Penguji)) (Hegy Priatama Agipta)
Brand Portfolio Promotions
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(Aribarg, Anocha) (Arora, Neeraj)
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Rem…
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(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)
Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis
1
(Franke, George R.) (Park, Jeong) (Eun)
A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface
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(Gopalakrishna, Srinath) (Chatterjee, Rabikar) (Smith, Timothy M.)
Developing Fundamentals Promotion Mix for MSMEs: PT. Neuro Medika Sejahtera = Mengembangkan Funda…
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(Lily Sudhartio (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Sisdjiatmo K. Widhaningrat (Penguji)) (George Anthony Raditya)
The Effect of Word of Mouth on Sales: Online Book Reviews
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(Mayzlin, Dina) (Chevalier, A. Judith)
Risk Assessment and Audit Planning for Ramsay Health Care LTD: Incorporating SWOT Analysis, Key A…
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(Isfandiarni (Penguji)) (Tsaniya Diva Puteri) (Fiona Foster (Pembimbing/Promotor))
How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels
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(Anderson, Erin) (Vinhas, Sa Alberto)
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
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(Sun, Baohong) (Li, Shubo) (Wilcox, T. Ronald)
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
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(Sun Baohong) (Li Shibo) (Wilcox T. Ronald)
The Better They Are, the More They Give: Trade Promotions of Consumer Durables
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(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)
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