Found 1531 results for your keywords: subject="strategy."
1 2 3 4 5 Berikutnya Hal. Akhir

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

1
(Gopalakrishna, Srinath) (Chatterjee, Rabikar) (Smith, Timothy M.)

The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

1
(Verhoef, Peter C.) (Fok, Dennis) (Sloot,, Laurens M.)

Business Model Development Tuju Wijaya Kusuma Hotel on SOP & Digital Marketing = Pengembangan Mo…

1
(Avanti Fontana (Pembimbing/Promotor)) (Rofikoh Rokhim (Penguji)) (Sisdjiatmo K. Widhaningrat (Penguji)) (Amdi Ariefianto)

The Periodicity of Pricing

1
(Boulding, William) (Bronnenberg, J. Bart) (Mela, F. Carl)

Forward-Looking Bidding in Online Auctions

1
(Zeithammer, Robert)

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

1
(Aaker, L. Jennifer) (Briley, A. Donnel)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry

1
(Voss, B. Glenn) (Weiss, Montoya) (Mitzi) (Voss, Giraud Zannie)

Customer Acquisition Promotions and Customer Asset Value

1
(Lewis, Michael)

Do Slotting Allowances Enhance Efficiency or Hinder Competition?

1
(Sudhir, K.) (Rao, R. Vithala)

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…

1
(Dholakia, M. Utpal)

How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels

1
(Anderson, Erin) (Vinhas, Sa Alberto)

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

1
(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)

Analisis dan Penerapan Strategi Turnaround serta Dampaknya pada Kinerja Perusahaan: Studi Kasus p…

1
(Eka Pria Anas (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Buddi Wibowo (Penguji)) (Carolina C Radjawane)

The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun, Baohong) (Li, Shubo) (Wilcox, T. Ronald)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)
1 2 3 4 5 Berikutnya Hal. Akhir