Found 1552 results for your keywords: publisher=Marketing
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Split Questionnaire Design for Massive Surveys

1
(Wedel, Michel) (Adiguzel, Feray)

An Integrated Model of Discrete Choice and Response Time

1
(Zandt, Trish van) (Otter, Thomas ,) (Allenby, Greg M. ,)

To Innovate or Imitate? Entry Strategy and the Role of Market Research

1
(Ofek, Elie) (Turut, Ozge)

Eliciting Preference for Complex Products: A Web-Based Upgrading Method

1
(Rao, Vithala R.) (Park, Young) (Hoon) (Ding, Min)

Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions

1
(Haruvy, Ernan) (Jap, Sandy D.)

Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analy…

1
(Lewis, Michael)

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance o…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E. M.) (Gielens, Katrijn) (Gucht, Linda M. van de)

Winners and Losers in a Major Price War

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer—Firm Affection a…

1
(Tse, David K.) (Yim, Chi Kin (Bennett)) (Chan, Kimmy Wa)

Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking

1
(Maimaran, Michal) (Wheeler, S. Christian)

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

1
(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)

Endogeneity and Individual Consumer Choice

1
(Kuksov, Dmitri) (Boas, J. Miguel Villas)

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

1
(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)

The Effect of Partitions on Controlling Consumption (pp. 665-675)

1
(Cheema, Amar) (Soman, Dilip)

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

1
(Nelson, Leif D.) (Meyvis, Tom)

Commentaries and Rejoinder to "The Dishonesty of Honest People"

1
(Ariely, Dan) (Amir, On) (Mazar, Nina) (Loewenstein, George) (Rick, Scott) (Monterosso, John R.) (Langleben, Daniel D.)

The Dishonesty of honest people: a theory of self-concept maintenance

1
(Amir, On) (Mazar, Nina) (Areily, Dan)

Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis

1
(Franke, George R.) (Park, Jeong) (Eun)

An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

1
(Moe, Wendy W.)

Customizing Complex Products: When Should the Vendor Take Control?

1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)
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