Found 609 results for your keywords: subject="Advertising"
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Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

The Defensive consumer: advertising deception, defensive processing, and distrust

1
(Darke, Peter R.) (Ritchie, Robin J.B.)

The perennial issue of adaptation or standardization of international marketing communication: or…

1
(Solberg, Carl Arthur)

Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories

1
(Meyers-Levy, Joan) (Malaviya, Prashant)

Attention capture and transfer in advertising: brand, pictorial, and text-size effects

1
(Wedel, Michel) (Pieters, Rik)

A Customer lifetime value framework for customer selection and resource allocation strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Impression management using typeface design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Trading off between value creation and value appropriation: the financial implications of shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

Reciprocal spillover effects: a strategic benefit of brand extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

What to convey in antismoking advertisements for adolescents: the use of protection motivation th…

1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

Understanding the effect of customer relationship management efforts on customer retention and cu…

1
(Verhoef, Peter C.)

Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Balancing acquisition and retention resources to maximize customer profitability

1
(Thomas, Jacquelyn S.) (Reinartz, Werner)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Differential interaction of auditory and visual advertising elements with chinese and english

1
(Tavassoli, Nader T.) (Lee, Yih Hwai)

The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)
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