Found 274 results for your keywords: subject="Brand equity"
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Analisis ekuitas merek internal perusahaan dan pengaruhnya terhadap ekuitas merek eksternal (stud…

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(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Prastuti, Dwi)

Pengaruh brand equity terhadap reputasi perusahaan di industri pertambangan: suatu studi pada per…

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(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Handayani, Resna)

Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…

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(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))

Perception spillovers across competing brands: a disaggregate model of how and when

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(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

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(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Analisis pengaruh value equity, brand equity dan relationship equity terhadap customer lifetime v…

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(Dr. Tengku Ezni Balqiah (Pembimbing/Promotor)) (Dr. Ignatius Heruwasto (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji)) (Anggraeni, Birawani)

International brand-name standardization/adaptation: antecedents and consequences

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(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

The Financial value impact of perceptual brand attributes

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(Mizik, Natalie) (Jacobson, Robert)

The Reciprocal effects of brand equity and trivial attributes

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(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)

Investigasi signifikansi award bisnis kategori marketing pada reputasi perusahaan dan kinerja pem…

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(Dr. Bambang Wiharto (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. T. Ezni Balqiah (CoPromotor)) (Rozza R, Sylvia) (Prof. Teddy Pawitra Ph.D. (CoPromotor)) (Peof. Dr. Sucherly (Penguji))

Brand synergy effects in multiple brand extensions

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(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Analisis Pengaruh Brand Gender terhadap Consumer Based Brand Equity dengan peranan Brand Love dan…

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(Dr. Rifelly Dewi Astuti, S.E., M.M. (Pembimbing/Promotor)) (Setiabudhi, Seifa Ghania)

Analisis Pengaruh Social Media Marketing Terhadap Brand Equity dan Consumer Response Pada Konsume…

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(Hapsari Setyowardhani, S.E., M.M. (Pembimbing/Promotor)) (Sari, Wenny Indah)

Analisis Pengaruh Instagram Social Media Marketing Activities terhadap Brand Equity Bank Syariah …

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(Larasati, Raissa) (Gita Gayatri, M.M., Ph.D. (Pembimbing/Promotor))

Analisis Pengelolaan Consumer-based Brand Equity melalui Brand Experience pada Produk Perawatan D…

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(Sri Rahayu Hijrah Hati S.E., M.Si., Ph.D. (Pembimbing/Promotor)) (Mufidatulhaq, Amirah Hana)

Pengaruh Perceived Social Media Marketing Activities Terhadap Consumer-Based Brand Equity: Brand …

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(Paramitha, Aisha Rizqy) (Dr. Evony Silvino Violita, S.E., M.Comm., Ak. CA. (Pembimbing/Promotor))

Pengaruh Corporate Social Responsibility terhadap Brand Equity pada Bank BUMN di Indonesia: Peran…

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(Prakasa, Gagah Budi) (Dr. Rifelly Dewi Astuti S.E., M.M. (Pembimbing/Promotor))

Pengaruh usability, social value, dan pleasure in use terhadap brand equity (Smartphone iphone)

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(Adrian Achyar (Pembimbing/Promotor)) (Andisya, Meutia)

Analysis of comparison IPAD and galaxy tab brand equity : An axploratory study

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Alberta Dwisari Widya P.)
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