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When corporate image affects product evaluations: the moderating role of perceived risk
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(Batra, Rajeev) (Gurhan-Canli, Zeynep)
The soul of the corporation : How to manage the identity of your company
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(Bouchikhi, Hamid)
Marketing Corporate image The Company as your number one product 2 nd ed
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(Gregory, James R.) (Jack G. Wiechmann)
Total Exposure Controlling your company's image in the Glare of the Business Media Explosion
1
(Carlson, Gustav)
Corporate social responsibility Doing the most good for you company and your cause
1
(Kotler, Philip) (Nancy Lee)
Marketing aesthetics: the strategic management of brands, identitiy, and image
2
(Schmitt, Bernd)
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
Managing reputational risk. Leveraging opportunities, curbing threats
1
(Rayner, Jenny)
The expressive organization: linking identity, reputation, and the corporate brand
1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)
Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…
1
(Schmitt, Bernd H.)
Matching Destination Imange and Destination Society Streotype to Influence Attitude: A Research S…
1
(Rahayu, Sri) (Dr. Ignatius Heruwasto (CoPromotor)) (Dr. Tengku Ezni Balqiah (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Prof. Dr. Sofjan Assauri S.E., MBA (Pembimbing/Promotor)) (Arnold Japutra, Ph. D (Penguji)) (Harryadin Mahardika, Ph. D (Penguji)) (Daniel T. Aruan, Ph. D (Penguji))
Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…
1
(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))
Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…
1
(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))
Pengaruh service quality dan image congruity terhadap intention to recommendation pada multichann…
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(Sari, Vinny Muthia) (Dr. Ir. T. Ezni Balqiah M.E (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati S.E., MSi (Penguji)) (Dr. Adi Zakaria Afiff MBA (Penguji))
Pengaruh travel motivation dan destination image terhadap intention to visit halal destination: D…
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(Sari, Dewi Agustin Pratama) (Dr. Nurdin Sobari S.E., M.M (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Daniel Tumpal Hamonangan Aruan, Ph.D. (Penguji))
Efek dari paparan destinasi dalam reality show terhadap citra destinasi, familiarity, dan travel …
1
(Daniel Tumpal Aruan (Pembimbing/Promotor)) (Mege, Stacia Reviany) (Dr. Ignatius Heruwasto (Penguji)) (Sari Wahyuni S.I.P., M.Sc., Ph.D. (Penguji))
Pengaruh brand image positif partai politik terhadap sikap positif dan intensi memilih
1
(Pangaribuan, Yerri Gohi) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Firmanzah (Pembimbing/Promotor))
The Impact of MS Glow Influencers toward Brand Image, Self Concept, and Purchase Intention
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(Rivai, Cintha Tirangi) (Sri Daryanti S.E., M.M. (Pembimbing/Promotor))
Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian Konsumen Milenial Pria Pada Halal Personal Car…
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(Sri Daryanti, S.E., M.M. (Pembimbing/Promotor)) (Amelia, Shinta Kintarani)
The Effect of Sociolla E-Store Image on Consumers’ Repurchase Intention in Indonesia
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(Triana Rahajeng Hadiprawoto, M.Sc., Ph.D. (Pembimbing/Promotor)) (Dwipurwantoro, Nathania Kalyca)
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