Found 744 results for your keywords: subject="Marketing management"
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Cases in marketing management issues for the 1990s

1
(Hinkle, Charles L.) (Johnston, Wesley J) (Lanigan, Esther F.)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Managing global marketing cases and text

1
(Kashami, Kamran)

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

Global marketing management 6th

1
(Keegan, Warren J.)

Marketing when customer equity matters

1
(Hanssens, Dominique M.) (Thorpe, Daniel) (Finkbeiner, Carl)

Marketing models

1
(Kotler, Philip) (Lilien, Gary L.) (Moorthy, K. Sridhar)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Entrepreneurial marketing: the growth of small firms in the new economic era

1
(Bjerke, Bjorn) (Claes M. Hultman)

The global market: developing a strategy to manage across borders

1
(John Quelch) (Rohit Deshpande (Ed.))

Digital Marketing : Integrating Strategy and Tactics with Values : A Guidebook for Executives, ma…

3
(Kaufman, Ira)

Managing services: marketing, operations, and human resources

1
(Lovelock, Christopher H.)

Reading in Marketing Management : from the European Journal of Marketing

1
(Gordon E.G.David S)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Marketing exchanges transactions and Relationships

1
(Houston, Franklin S)

Managing services: marketing, operations, and human resources

1
(Lovelock, Christopher H.)

Marketing planning & strategy 4th ed

1
(Jain, Subhash C)

On the use of econometric models for policy simulation in marketing

1
(Franses, Philip Hans)
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