Found 278 results for your keywords: subject="Products"
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Timing, order and durability of new product advantages with imitation

1
(Smith, Ken G.) (Grimm, Curtis M.) (Lee, Hun) (Schomburg, August)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Feature fatigue: when product capabilities become too much of a good thing

1
(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)

The power of product platforms: building value and cost leadership

1
(Meyer, Marc H.) (Lehnerd, Alvin P.)

The Breakaway brand: how great brands stand out

1
(Kelly, Francis J.) (Barry Silverstein)

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

The making of a name: the inside story of the brands we buy

1
(Rivkin, Steve) (Fraser Sutherland)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

1
(Vincent, Laurence)

Reputation marketing, building and sustaining your organization's great asset

1
(Marconi, Joe)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

1
(Aaker, David A.)

Brand asset management: driving profitable growth through your brands

1
(Davis, Scott M.)

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

Strategic management of technology and innovation

1
(Burgelman, Robert A.) (Modesko A. Maidique) (Steven C. Wheelwright)

IMC: Using advertising and promotion to build brands Tom Duncan

1
(Duncan, Tom)

The seeds of innovation : cultivating the synergy that fosters new ideas Elaine Dundon

1
(Dundon, Elaine)

Vreating and dominating references and index

0
(Meyer, Peter)

Strategic brand management: building, measuring, and managing brand equity

1
(Keller, Kevin Lane)

Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…

1
(Schmitt, Bernd H.)

Eefek trade creation dan trade diversion implementasi ASEAN-CHINA FTA, ASEAN-KOREA FTA dan ASEAN-…

1
(Dr. Arie Damayanti (Penguji)) (Dr. Nuzul Achjar (Penguji)) (Dr. Fithra Faisal Hastiadi (Pembimbing/Promotor)) (Darma, Wahyudi Setia)
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