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Pengaruh interaksi media sosial melalui fan page Facebook terhadap minat beli konsumen
1
(Adiningrum, Radita Dwiseptiani) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor)) (Daniel Tumpal Aruan (Penguji))
Peran community engagement dan brand community types dalam membangun brand trust pada social medi…
1
(Daniel Tumpal Hamonangan Aruan, Ph.D. (Pembimbing/Promotor)) (Prastowo, Kurniadi) (Dr. Nurdin Sobari, S.E., M.M. (Penguji)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji))
Pengaruh opini buzzer terhadap intensi pembelian
1
(Simorangkir, Silvia) (Dr. Rizal E. Halim (Penguji)) (Harryadin Mahardika Ph.D (Penguji)) (Dr. Ir. T. Ezni Balqiah M.E (Pembimbing/Promotor))
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Ex…
1
(Hapsari Setyowardhani, S.E., M.M. (Pembimbing/Promotor)) (Wibowo, Erlangga Rahadian)
Pengaruh Penggunaan Media Sosial Terhadap Kinerja: Peran Mediasi Kepuasan Kerja, Komitmen Organis…
1
(Haritzah, Zaizt) (Dr. Elok Savitri Pusparini, S.E., M.M (Pembimbing/Promotor))
Analisis Fitur Social Media Advertising terhadap Brand Engagement dan Purchase Intention pada Bra…
1
(Elevita Yuliati, S.E., M.S.M. (Pembimbing/Promotor)) (Pramudhya, Himanda Fadwa)
Analisis Implementasi Social Media Marketing pada Divisi Makanan Ready to Eat Khas Korea PT. XYZ …
1
(Maulana, Muhamad Fiki) (Ulian Taurin Malik, S.E., M.B.A. (Pembimbing/Promotor))
The Effect of Customer Engagement on Fashion Brand Intimacy: The Case of Indonesia Local Brands
1
(Sri Rahayu Hijrah Hati S.E., M.Si., Ph.D. (Pembimbing/Promotor)) (Aprilido, Farid)
Analisis pengaruh Social Media Marketing dan Selected Marketing Constructs Terhadap Tahapan Brand…
1
(Dr. Ir. Tengku Ezni Balqiah, M.E. (Pembimbing/Promotor)) (Andisty, Mahoca Neola)
Analisis Pengaruh Efektifitas Komunikasi Pemasaran Di Media Sosial Instagram Pada Generasi Mileni…
1
(Dr. Karto Adiwijaya, S.E., M.M. (Pembimbing/Promotor)) (Azis, Ardhi)
Analisis Pengaruh Brand Gender terhadap Consumer Based Brand Equity dengan peranan Brand Love dan…
1
(Dr. Rifelly Dewi Astuti, S.E., M.M. (Pembimbing/Promotor)) (Setiabudhi, Seifa Ghania)
Analysis of Motivations for Following Beauty Influencers and Their Relationship to Identification…
1
(Dr. Rifelly Dewi Astuti S.E., M.M. (Pembimbing/Promotor)) (Devaniputeri, Rizky Maulidina)
The Effect of Content Characteristics of Social Media Influencers Towards Consumers Online Brand-…
1
(Arga Hananto, S.E., M.Bus. (Pembimbing/Promotor)) (Ningrum, Larasati)
The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through S…
1
(Istyabudi, Fadilla Madani) (Triana Rahajeng Hadiprawoto, Ph.D. (Pembimbing/Promotor))
Pengaruh Media Sosial Dan Motivasi Hedonis Terhadap Sikap Belanja Apparel Online Selama Pandemi C…
1
(Annisarahma, Sheila Firda) (Dr. T. Ezni Balqiah, S.T., M.M. (Pembimbing/Promotor))
Pengaruh Social Media Marketing Activities (SMMA) Terhadap Merek Netflix Indonesia
1
(Dr. Nurdin Sobari S.E., M.M. (Pembimbing/Promotor)) (Putri, Khairunnisa Eka)
Analisis Aktivitas Social Media Marketing Terhadap Konsumen Muslim Generasi Y dan Generasi Z di I…
1
(Dr. Anna Amalyah Agus, S.E., M.B.A. (Pembimbing/Promotor)) (Fenitasari, Melinia Devi)
Social Media Marketing of Celebrity: The Effect of Credibility and Para-social relationship on pu…
1
(Imza, Abrar Shidqy) (Sumiyarto, SE., MBA (Pembimbing/Promotor))
The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge…
1
(Putri, Adinda Salsabila Dyanti) (Ira Iriyanty S.E., M.S.M. (Pembimbing/Promotor))
Pengaruh Digital Influencer dan Brand Engagement in Self Concept terhadap Intention to Purchase …
1
(Yeshika Alversia, S.E., M.Sc. (Pembimbing/Promotor)) (Dewangga, Fransiskus Ryan Satya)
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