Pusat Sumber Belajar FEB UI
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Governance value analysis and marketing strategy
3
(Ghosh, Mrinal) (John, George)
Consumer Behavior and Y2K
3
(Lehmann, Donald R.)
Charting New Directions for Marketing
3
(Day, George S.) (Montgomery, David B.)
Goal Setting and Goal Striving in Consumer Behavior
3
(Bagozzi, Richard P.) (Dholakia, Utpal)
Whence Consumer Loyalty?
3
(Oliver, Richard L.)
Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
3
(Meyers-Levy, Joan) (Malaviya, Prashant)
Market Functions and Market Evolution
3
(Buzzell, Robert D.)
Sociocognitive Dynamics in a Product Market
3
(Rosa, Jose Antonio) (Porac, Joseph F.) (Runser-Spanjol, Jelena) (Saxon, Michael S.)
Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
Modular Architectures in the Marketing Process
3
(Sanchez, Ron)
A Perspective on How Firms Relate to Their Markets
3
(Kinnear, Thomas C.)
Understanding Institutional Designs within Marketing Value Systems
3
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)
Nature plus nurture: do teenage activities predict entrepreneurial success?
1
(Wyld, David C.)
Do active boards of directors add value to their firms?
1
(Largay III, James A.) (Qiu, Xiaodong)
Does gender influence the terms of small business loans?
1
(Largay III, James A.) (Qiu, Xiaodong)
Technophobe vs. techno-enthusiast: does the internet help or hinder the balance between work and …
1
(Coget, Jean-Francois)
the Apple store effect: does organizational identification trickle down to customers?
1
(Coget, Jean-Francois)
Open innovation: past research, current debates, and future directions
1
(Lichtenthaler, Ulrich)
Leadership and neuroscience: can we revolutionize the way that inspirational leaders are identifi…
1
(Peterson, Suzanne J.) (Waldman, David A.) (Balthazard, Pierre A.)
Emotional intelligence: sine qua non of leadership or folderol?
1
(Walter, Frank) (Cole, Michael S.) (Humphrey, Ronald H.)
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Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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