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Decomposition of the sales impact of promotion-induced stockpiling
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(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)
Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry
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(Rao, Vithala R.) (Gomez, Miguel I.) (McLaughlin, Edward W.)
The Thought worlds of marketing and sales: which differences make a difference?
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(Homburg, Christian) (Jensen, Ove)
Efficiency and the Bear: short sales and markets around the world
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(Goetzmann, William N.) (Bris, Arturo) (Zhu, Ning)
Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty
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(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)
Strategic bundling of products and prices: a new synthesis for marketing
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(Stremersch, Stefan) (Tellis, Gerard J.)
Making sales technology effective
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(Perreault, William D.) (Hunter, Gary K.)
Salesperson adaptive selling behavior and customer orientation: a meta-analysis
1
(Franke, George R.) (Park, Jeong-Eun)
A Three-stage model of integrated marketing communications at the marketing-sales interface
1
(Smith, Timothy M.) (Gopalakrishna, Srinath) (Chatterjee, Rabikar)
A Hierarchical bayes error correction model to explain dynamic effects of price changes
1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)
The Effect of word of mouth on sales: online book reviews
1
(Chevalier, Judith A.) (Mayzlin, Dina)
How to attract customers by giving them the short end of the stick
1
(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)
Cross-level effects of workplace diversity on sales performance and pay
1
(Jackson, Susan E.) (Joshi, Aparna) (Liao, Hui)
An empirical test of trust-building processes and outcomes in sales manager-salesperson relations…
1
(Bellenger, Danny N.) (Brashear, Thomas G.) (Boles, James S.) (Brooks, Charles M.)
Multigeneration innovation diffusion: the impact of intergeneration time
1
(Lehmann, Donald R.) (Pae, Jae H.)
Intraorganizational determinants of key account management effectiveness
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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)
How critical are critical reviews? the box office effects of film critics, star power, and budgets
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(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)
Antecedents and consequences of merit pay fairness for industrial salespeople
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(Singh, Jagdip) (Ramaswarni, Sridhar N.)
The Hidden minefields in the adoption of sales force automation technologies
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(Speier, Cheri) (Venkatesh, Viswanath)
When does trust matter? Antecedents and contingent effects of supervisee trust on performance in …
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(Atuahene-gima, Kwaku) (Li, Haiyang)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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