Found 2847 results for your keywords: subject="studies"
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

Customer portfolio management: toward a dynamic theory of exchange relationships

1
(Johnson, Michael D.) (Selness, Fred)

Return on marketing: using customer equity to focus marketing strategy

1
(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

How is Manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Antecedents and consequences of the service climate in boundary-spanning self-managing service terms

1
(Jong, Ad de) (Ruyter, Ko de)

Plural governance in industrial purchasing

1
(Heide, Jan B.)

Strategic responses to new technologies and their impact on firm performance

1
(Grewal, Rajdeep) (Lee, Ruby P.)

A Customer lifetime value framework for cuntomer selection and resource allocation strategy

1
(Kumar, V) (Venkatesan, Rajkumar)

Return on investment implications for pharmaceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Customer satisfaction and shareholder value

1
(Fornell, Claes) (Anderson, Eugene W.) (Mazvancheryl, Sanal K.)

Maketing, business processes, and shareholder value: an organizationally embedded view of marketi…

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

Customer knowledge development: antecedents and impact on new product performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Role of relational knowledge stores in interfirm partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir