Found 2752 results for your keywords: subject="studies"
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A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Impression Management Using Typeface Design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

The Role of Relational Knowledge Stores in Interfirm Partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

1
(Workman, John P.) (Im, Subin)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation a…

1
(Wuyts, Stefan) (Dutta, Shantanu)

"Listening in" to Find and Explore New Combinations of Customer Needs

1
(Urban, Glen L.) (Hauser, John R.)

The Roles of Channel-Category Associations and Geodemographics in Channel Patronage

1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams

1
(Jong, Ad de) (Ruyter, Ko de) (Lemmink, Jos)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…

1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)
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