Found 4350 results for your keywords: subject="Marketing"
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Marketing models

1
(Kotler, Philip) (Lilien, Gary L.) (Moorthy, K. Sridhar)

Marketing channels 7th ed

1
(Coughlan, Anne T)

Essentials of Marketing Research 7th ed

1
(Babin, Barry J)

Efek dari paparan destinasi dalam reality show terhadap citra destinasi, familiarity, dan travel …

1
(Daniel Tumpal Aruan (Pembimbing/Promotor)) (Mege, Stacia Reviany) (Dr. Ignatius Heruwasto (Penguji)) (Sari Wahyuni S.I.P., M.Sc., Ph.D. (Penguji))

Designing competitive loyalty programs : How types of program affect customer profitability

1
(Dr. Ruslan Prijadi (Penguji)) (Dr. Firmanzah (Penguji)) (Dr. Adi Zakaria Afiff (Penguji)) (Prof. Dr. Sofjan Assauri (Pembimbing/Promotor)) (Prof. Dr. IGN Agung (Penguji)) (Furinto, Asnan) (Prof. Dr. Tedyy Pawitra (CoPromotor)) (Dr. Tengku Ezni Balqiah (CoPromotor)) (Dr. Andreas Raharso (Penguji))

Social Marketing : Behavior Change for Social Good 6th ed

1
(Lee, Nancy R)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

1
(Vincent, Laurence)

Authenticity: is it real or is it marketing? (HBR case study and commentary)

1
(Weinberger, DAvid)

Relationship marketing and small business an example from Indonesian seaweed industry

1
(Wismiarsi, Tri)

Captivating company: dimensions of attractiveness in employer branding

1
(Berthon, Pierre) (Ewing, Michael) (Hah, Li Lian)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

Pengaruh marketing ambidexterity terhadap kinerja perusahaan di industri FMCG : peran market know…

1
(Adiwijaya, Karto) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Sari Wahyuni, Ph.D (Pembimbing/Promotor)) (Arnold Japutra, Ph.D (Penguji)) (Gita Gayatri, Ph.D (CoPromotor)) (Dr. Jacob Silas Mussry (CoPromotor))

Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…

1
(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment …

1
(Kumar, V.) (Luo, Anita)

Marketing theory, (philosophy of science perspective/ proceedings series)

1

Electronic commerce: strategies and models for business-to-business trading

1
(Timmers, Paul)

Pengaruh moderasi product involvement dalam hubungan antara kemiripan, brand specific association…

1
(Azhari, M. Zakky) (Afiff, Adi Zakaria)

Marketing research: management, method, and cases

1
(Wentz, Walter B.)

Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts

1
(Pierce, Lamar)
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