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Marketing aesthetics: the strategic management of brands, identity and image
2
(Schmitt, Bernd)
Unstoppable : finding hidden assets to renew the core and fuel profitable growth
2
(Zook, Chris)
Blue Ocean strategy: how to Create uncontested market space and make the competition irrelevant
2
(Kim, W. Chan) (Renee Mauborgne)
Services marketing in Asia : Managing people, technology and strategis
3
(Lovelock, Christopher) (Wirtz, Jochen) (Keh, Hean Tat)
Creating and dominating new markets
2
(Meyer, Peter)
New product management 7th ed
3
(Crawford, C. Merle) (Di Benedetto, C. Anthony)
New products management 8th ed
8
(Crawford, C. Merle) (Benedetto, Anthony Di)
New products management 10th ed
4
(Crawford, Merle) (Di Benedetto, Anthony)
New products management 11th ed
8
(Crawford, Merle) (Di Benedetto, Anthony)
New products management 12th ed
1
(Crawford, Merle) (Di Benedetto, Anthony)
Cases in finance 2nd ed
26
(DeMello, Jim)
Japanese management accounting
1
(Monden, Yasuhiro) (Sakurai, Michiharu)
Core concepts of information technology auditing
7
(Bagranoff, Nancy A.) (Hunton, James E.) (Bryant, Stephanie M.)
Accounting and control for governmental and other non-business organisations
2
(Herbert, Leo) (Larry N. Killough) (Alan Walter Skiss)
Strategic marketing for nonprofit organizations Philip Kotler
1
(Kotler, Philip)
Fame & Fortune How Successful Companies build winning reputations
3
(Fombrun, Charles J.)
Employment practices and business strategy
3
(Cappelli, Peter (ed.))
IMC the next generation: five steps for delivering value and measuring returns using marketing co…
4
(Schultz, Don E.) (Heidi Schultz)
Selling blue elephants : how to make great products that people want before they even know they w…
2
(Moskowitz, Howard)
Stochastic proccesses for insurance and finance
3
(Rolski, Tomasz) (Schmidli, Hanspeter) (Schmidt, Volker) (Teugels, Jozef)
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