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Market orientation, marketing capabilities, and firm performance
1
(Mason, Charlotte H.) (Morgan, Neil A.) (Vorhies, Douglas W.)
Consumeer behavior and marketing strategy
1
(Olson, Jerry C.) (Peter J, Paul)
The Female economy
1
(Silverstein, Michael J.) (Sayre, Kate)
Pengaruh Strategi Pemasaran terhadap penjualan batubara pada PT. Cahaya Mantingan Nusantara Jakarta
1
(Iskandar, Khalid) (Andriyani, Wilan)
Price and Advertising Effectiveness over the Business Cycle.
1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Gijsenberg, Maarten J.)
Corporate social responsibility Doing the most good for you company and your cause
1
(Kotler, Philip) (Nancy Lee)
Entrepreneurial marketing: the growth of small firms in the new economic era
1
(Bjerke, Bjorn) (Claes M. Hultman)
Social Marketing 5th ed
1
(Lee, Nancy R)
Service Innovativeness and Firm Value
1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas.)
The global market: developing a strategy to manage across borders
1
(John Quelch) (Rohit Deshpande (Ed.))
Digital Marketing : Integrating Strategy and Tactics with Values : A Guidebook for Executives, ma…
3
(Kaufman, Ira)
State of the art marketing research
1
(Breen, George Edward) (Blankenship, Albert Breneman)
Fundamentals of Marketing
1
(Stanton, William J.)
Strategic Market Management
1
(Aaker, David A.)
Strategy & Marketing : A case approach
1
(Kenneth Simmonds)
Strategic Marketing Problems : Cases and Comments
1
(Kerin, Roger A.) (Robert A. Peterson)
Niche width revisited: organizational scope, behavior and performance
1
(Sorenson, Olav) (McEvily, Susan) (Ren, Charlotte Rongrong)
The Customer has escaped
1
(Cespedes, Frank V.) (Nunes, Paul F.)
Precision marketing: the new rules for attracting, actaining, and leveraging profitable customers
1
(Zabin, Jeff) (Gress Breback)
Pengaruh Benefit Marketing Appeals, Accountability dasn Normative Expectations Terhadap Kesediaan…
1
(Yos Xavir) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor))
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Pidato Guru Besar
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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