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Specific investments in marketing relationships: expropriation and bonding efects
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(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)
The Impact of the internet on information search for automobiles
1
(Ratchford, Brian T.) (Lee, Myung-Soo) (Talukdar, Debabrata)
The Reciprocal effects of brand equity and trivial attributes
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(Broniarczyk, Susan M.) (Gershoff, Andrew D.)
The Effect of forced choice on choice
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(Dhar, Ravi) (Simonson, Itamar)
E-Customization
1
(Mela, Carl F.) (Ansari, Asim)
Is 75% of the Sales promotion bump due to brand switching? no, only 33% is
1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…
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(Kivetz, Ran) (Simonson, Itamar)
Why do consumers stop viewing television commercials? two experiments on the influence of moment …
1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)
Interfirm cooperation and customer orientation
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(Rindfleisch, Aric) (Moorman, Christine)
Measuring preferences for really new products
1
(Hoeffler, Steve)
Measuring the impact of promotions on brand switching when consumers are forward looking
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(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
Understanding the impact of synergy in multimedia communications
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(Naik, Prasad) (Raman, Kalyan)
Polyhedral methods for adaptive choice-based conjoint analysis
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(Hauser, John R.) (Toubia, Oliver) (Simester, Duncan I.)
Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…
1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)
Integration of discrepant sales forecasts: the influence of plausibility inferences based on an e…
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(Johar, Gita Venkataramani) (Roggeveen, Anne L.)
Valuing customers
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(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)
The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…
1
(Chintagunta, Pradeep K.) (Varki, Sajeev)
Waiting for the web: how screen color affects time perception
1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)
A Mixing model for internet search-engine visits
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(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)
When corporate image affects product evaluations: the moderating role of perceived risk
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(Batra, Rajeev) (Gurhan-Canli, Zeynep)
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