Found 609 results for your keywords: subject="Advertising"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

Trading off between value creation and value appropriation: the financial implications of shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

Reciprocal spillover effects: a strategic benefit of brand extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

What to convey in antismoking advertisements for adolescents: the use of protection motivation th…

1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

Understanding the effect of customer relationship management efforts on customer retention and cu…

1
(Verhoef, Peter C.)

Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Balancing acquisition and retention resources to maximize customer profitability

1
(Thomas, Jacquelyn S.) (Reinartz, Werner)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Differential interaction of auditory and visual advertising elements with chinese and english

1
(Tavassoli, Nader T.) (Lee, Yih Hwai)

The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Direct-to-consumer advertising and drug therapy compliance

1
(Wosinska, Marta)

The Role of selling cost in signaling price image

1
(Shin, Jiwoong)

Encyclopaedia of management for 21st century volume 2: effective advertising management

1
(Singh, Y.P. (ed.))

Contemporary advertising

1
(Bovic) (Arens)

Cases in Advertising and Communications Management

1
(Kopp, Robert J.) (Gaegser, Stephen A.)

Advertising and promotion : an integrated marketing communications perspectives 7th ed

1
(Belch, George E)

Marketing communications management: concepts and theories, cases and practices

1
(Copley, Paul)

Persuasion in advertising

1
(O\' Shaughnessy, John) (Nicholas Jackson O\' Shaughnessy)
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