Found 617 results for your keywords: subject="Advertising"
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The Influence of consumers' lay theories on approach/avoidance motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

Damage from corrective advertising: causes and cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Breaking through fast-forwarding: brand information and visual attention

1
(Brasel, S. Adam) (Gips, James)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

Advertising to bilinguals: does the language of advertising influence the nature of thoughts?

1
(Blair, Edward) (Noriega, Jaime)

Reasons for market evolution and budgeting implications

1
(Wang, Fang) (Zhang, Xiao-Ping)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)

History of marketing: a case study of the first advertisement in Indonesia

1
(Hendarto, Kresno Agus)

Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge

1
(Zhu, Rui) (Kirmani, Amna)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

1
(Pechmann, Cornelia) (Zhao, Guangzhi)

Pemahaman anak-anak usia Middle-Childhood terhadap iklan: pengaruh usia, jenis kelamin, interaksi…

1
(Martdianty, Fanny) (Hati, Sri Rahayu Hijrah)

Analisis efektivitas iklan komparatif: industri minuman dalam botol

1
(Yusuf, M. Anisaa) (Afifi, Adi Zakaria)

Social context and advertising memory

1
(Tavassoli, Nader T.) (Puntoni, Stefano)

Choice goal attainment and decision and consumption satisfaction

1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

The Defensive consumer: advertising deception, defensive processing, and distrust

1
(Darke, Peter R.) (Ritchie, Robin J.B.)

The perennial issue of adaptation or standardization of international marketing communication: or…

1
(Solberg, Carl Arthur)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir