Found 425 results for your keywords: subject="Consumer behavior"
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Gender dimensions of brand personality

1
(Grohmann, Bianca)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

The Ease-of-computation effect: the interplay of metacognitive experiences and naive theories in …

1
(Thomas, Manoj) (Morwitz, Vicky G.)

Emotional accounting: how feelings about money influence consumer choice

1
(Levav, Jonathan) (McGraw, A. Peter)

The Influence of consumers' lay theories on approach/avoidance motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

The Role of imagination-focused visualization on new product evaluation

1
(Hoeffler, Steve) (Dahl, Darren W.) (Min Zhao)

The Influence of self-view on context effects: how display fixtures can affect product evaluations

1
(Meyers-Levy, Joan) (Rui Zhu)

Do We Really Need a Reason to Indulge?

1
(Schwarz, Norbert) (Jing Xu)

Circles, squares, and choice: the effect of shape arrays on uniqueness and variety seeking

1
(Maimaran, Michal) (Wheeler, S. Christian)

Who's got the coupon? estimating consumer preferences and coupon usage from aggregate information

1
(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)

Endogeneity and individual consumer choice

1
(Villas-Boas, J. Miguel) (Kuksov, Dmitri)

Positive consumer contagion: responses to attractive others in a retail context

1
(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)

Remedying hyperopia: the effects of self-control regret on consumer behavior

1
(Kivetz, Ran) (Keinan, Anat)

The Effect of partitions on controlling consumption

1
(Cheema, Amar) (Soman, Dilip)

Interrupted consumption: disrupting adaptation to hedonic experiences

1
(Nelson, Leif D.) (Meyvis, Tom)

Customer equity drivers and future sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Eliciting preference for complex products: a web-based upgrading method

1
(Rao, Vithala R.) (Park, Young-Hoon) (Ding, Min)

Winners and losers in a major price war

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Is Firm trust essential in a trusted environment? how trust in the business context influences cu…

1
(Grayson, Kent) (Johnson, Devon) (Chen, Der-Fa Robert)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir