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Hal. Awal
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Hal. Akhir
Community relations 2.0
1
(Fichman, Robert G.) (Kane, Gerald C.) (Gallaugher, John) (Glaser, John)
Creating Value In An Economic Crisis
1
(Clinton, Bill)
Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…
1
(White, Katherine) (Peloza, John)
Character, Conformity, of the bottom line? how and why downsizing affected corporate reputation
1
(Love, E. Geoffrey) (Kraatz, Matthew)
Gender dimensions of brand personality
1
(Grohmann, Bianca)
The Importance of a general measure of brand engagement on market behavior: development and valid…
1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)
Contextual factors surrounding reputation damage with potential implications for reputation repair
1
(Rhee, Mooweon) (Valdez, Michael E.)
Puttin' on the Ritz: pre-IPO enlistment of prestigious affliliates as deadline-induced remediation
1
(Hambrick, Donald C.) (Pollock, Timothy G.) (Chen, Guoli)
Director interlocks and spillover effects of reputational penalties from financial reporting fraud
1
(Kang, Eugene)
After the fall: reintegrating the corrupt organization
1
(Smith, Ken G.) (Taylor, M. Susan) (Pfarrer, Michael D.) (Decelles, Katherine A.)
Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…
1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)
Just give me another change: the strategies for brand recovery from a bad first impression
1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)
Brand concept maps: a methodology for identifying brand association networks
1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)
Between two brands: a goal fluency account of brand evaluation
1
(Labroo, Aparna A.) (Lee, Angela Y.)
When will a brand scandal spill over, and how should competitors respond?
1
(Roehm, Michelle) (Tybout, Alice M.)
Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China
1
(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
Technology as an enabler of the global branding of retail financial services
1
(Wright, April)
Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…
1
(Hsieh, Ming H.)
The Context of dominance: an industry-driven framework for exploiting reputation
1
(Shamsie, Jamal)
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Sebelumnya
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ADB Repository
Artikel Jurnal
B. Penunjang
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Cases Harvard
Data Ekonomi & Bisnis
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Laporan Penelitian
Majalah
Non Buku
Pidato Guru Besar
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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