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Studi Kasus FEB UI
Tesis
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Hal. Awal
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Hal. Akhir
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
The Effects of provocation in the form of mild erotica on attitude the ad and corporate image
1
(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)
The Power of effective response and cognitive structure in product-trial attitude formation
1
(Kim, Jooyoung) (Morris, Jon D.)
Efek dari paparan destinasi dalam reality show terhadap citra destinasi, familiarity, dan travel …
1
(Daniel Tumpal Aruan (Pembimbing/Promotor)) (Mege, Stacia Reviany) (Dr. Ignatius Heruwasto (Penguji)) (Sari Wahyuni S.I.P., M.Sc., Ph.D. (Penguji))
Corporate reputation: what do consumers really care about?
1
(Page, Graham) (Fearn, Helen)
Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…
1
(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))
Creating Value In An Economic Crisis
1
(Clinton, Bill)
An Organizational impression management perspective on the formation of corporate reputations
1
(Highhouse, Scott) (Brooks, Margaret E.) (Gregarus, Gary)
Corporate social responsibility Doing the most good for you company and your cause
1
(Kotler, Philip) (Nancy Lee)
Total Exposure Controlling your company's image in the Glare of the Business Media Explosion
1
(Carlson, Gustav)
Marketing Corporate image The Company as your number one product 2 nd ed
3
(Gregory, James R.) (Jack G. Wiechmann)
Is Your product on the right side? the "Location Effect" on perceived product heaviness and packa…
1
(Deng, Xiaoyan) (Kahn, Barbara E.)
Pengaruh travel motivation dan destination image terhadap intention to visit halal destination: D…
1
(Sari, Dewi Agustin Pratama) (Dr. Nurdin Sobari S.E., M.M (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Daniel Tumpal Hamonangan Aruan, Ph.D. (Penguji))
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…
1
(Schmitt, Bernd H.)
The soul of the corporation : How to manage the identity of your company
2
(Bouchikhi, Hamid)
The expressive organization: linking identity, reputation, and the corporate brand
1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)
Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China
1
(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)
Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…
1
(White, Katherine) (Peloza, John)
When will a brand scandal spill over, and how should competitors respond?
1
(Roehm, Michelle) (Tybout, Alice M.)
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B. Penunjang
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Cases Harvard
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Pidato Guru Besar
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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