Found 630 results for your keywords: subject="Loyalty"
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Growing Existing Customers' Revenue Streams Through Customer Referral Programs

1
(Garnefeld, Ina) (Eggert, Andreas et all)

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

1
(Liu-Thompkins, Yuping) (Tam, Leona)

Speed of replacement": modeling brand loyalty using last-move data

1
(Seetharaman, P.B.) (Che, Hai)

Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…

1
(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)

Does customer demotion jeopardize loyalty?

1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

Getting brand communities right

1
(Fournier, Susan) (Lee, Lara)

Social identity and the service-profit chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Strengthening customer loyalty through intimacy and passion: roles of customer-firm affection and…

1
(Tse, David K.) (Chi Kin Yim) (Kimmy Wa Chan)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Winning the race for talent in emerging markets

1
(Hill, Linda A.) (Conger, Jay A.) (Ready, Douglas A.)

Critical incidents and the impact of satisfaction on customer share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

Why Are we losing all our good people?

1
(Lawler, Edward E.)

Delight by design: the role of hedonic versus utilitarian benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Analisis hubungan antara service quality, customer satisfaction, dan switching cost terhadap cust…

1
(Halim, Rizal Edy) (Herawati, Wenny)

History of marketing: a case study of the first advertisement in Indonesia

1
(Hendarto, Kresno Agus)

Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…

1
(Setyawan, Anton A.)

The Long-term impact of loyalty programs on consumer purchase behavior and loyalty

1
(Liu, Yuping)

A Longitudinal examination of Net promoter and firm revenue growth

1
(Keiningham, Timothy L.) (Aksoy, Lerzan) (Cooli, Bruce) (Andreassen, Tor Wallin)

Analisis experiental marketing, emotional branding, and brand trust terhadap loyalitas merek Mentari

1
(Hamzah, Amir)
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