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Hal. Awal
Sebelumnya
11
12
13
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15
Hal. Akhir
IMC the next generation: five steps for delivering value and measuring returns using marketing co…
4
(Schultz, Don E.) (Heidi Schultz)
Selling blue elephants : how to make great products that people want before they even know they w…
2
(Moskowitz, Howard)
Antara Etika dan Estetika: Analisis Pengaruh Green Thinking, Green Altruism, dan Religiositas ter…
1
(Mohamad Soleh Nurzaman (Pembimbing/Promotor)) (Risna Triandhari (Penguji)) (Elvira Herdiani) (Tika Arundina Aswin (Penguji))
The acommondation of marketing research units in consumer product firms
1
(Ismangil, Wagiono)
Marketing aesthetics: the strategic management of brands, identitiy, and image
2
(Schmitt, Bernd)
Pengaruh penerapan kebijakan special products / special safeguard mechanisms (SP/SSM) terhadap pe…
1
(Permatasari, Astri) (Dr. Nuzul Achjar (Penguji)) (Dr. Diah Widyawati (Penguji)) (Prof. Dr. Nachrowi Djalal Nachrowi (Pembimbing/Promotor))
Kellog on branding: the marketing faculty of the kellog school of management
1
(Alice M. Tybout) (Tim Calkins)
Vreating and dominating references and index
0
(Meyer, Peter)
The Breakaway brand: how great brands stand out
1
(Kelly, Francis J.) (Barry Silverstein)
Strategic management of technology and innovation
1
(Burgelman, Robert A.) (Modesko A. Maidique) (Steven C. Wheelwright)
The seeds of innovation : cultivating the synergy that fosters new ideas Elaine Dundon
1
(Dundon, Elaine)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
5
(John G. Freeland)
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
The Effect of environmental regulation on Indonesian wood products export
1
(Sitohang, Adela) (Prof. Masayuki Okawa (Pembimbing/Promotor)) (Prof. David Flath (Penguji))
Legendary brands: unleashing the power of story telling to create a winning marketing strategy
1
(Vincent, Laurence)
Having Versus Consuming: Failure to Estimete Usage Frequency Makes Consumers Prefer Multifeature …
1
(Irmak, Caglar) (Goodman, Joseph K.)
The Value addition of congruent, incongruent and complimentary functionalities in developing conv…
1
(Azhari, M. Zakky) (Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Ignatius Heruwasto (Penguji))
Dampak implementasi regulasi tentang sistem verifikasi legalitas kayu (SVLK) terhadap ekspor prod…
1
(Yuliyanto) (Dr. Andi Fahmi Lubis S.E., M.E (Penguji)) (Vid Adrison, Ph.D (Penguji)) (Dr. Mahyus Ekananda, MM., MSE (Pembimbing/Promotor))
Penelitian lanjutan mengenai daya saing produk-produk utama kehutanan Indonesia
1
(Pambudi, Ikhlas Pangaribowo) (Prof. Koji Kotani (Pembimbing/Promotor)) (Prof. Ching) (Yang Lin (Penguji))
Feature fatigue: when product capabilities become too much of a good thing
1
(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)
Hal. Awal
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Hal. Akhir
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Studi Kasus FEB UI
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