Found 291 results for your keywords: subject="Products"
Hal. Awal Sebelumnya 11 12 13 14 15 Hal. Akhir

Creating a corporate identity for a $20 billion start-up: Lucent Technologies

1
(Greyser, Stephen A.) (Phillips, Peter L.)

Having Versus Consuming: Failure to Estimete Usage Frequency Makes Consumers Prefer Multifeature …

1
(Irmak, Caglar) (Goodman, Joseph K.)

The Effects of slack resources and environmental threat on production exploration and exploitation

1
(Voss, Glenn B.) (Voss, Zannie Giraud) (Sirdeshmukh, Deepak)

Timing, order and durability of new product advantages with imitation

1
(Smith, Ken G.) (Grimm, Curtis M.) (Lee, Hun) (Schomburg, August)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Feature fatigue: when product capabilities become too much of a good thing

1
(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)

The power of product platforms: building value and cost leadership

1
(Meyer, Marc H.) (Lehnerd, Alvin P.)

The Breakaway brand: how great brands stand out

1
(Kelly, Francis J.) (Barry Silverstein)

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

The making of a name: the inside story of the brands we buy

1
(Rivkin, Steve) (Fraser Sutherland)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

1
(Vincent, Laurence)

Reputation marketing, building and sustaining your organization's great asset

1
(Marconi, Joe)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

1
(Aaker, David A.)

Brand asset management: driving profitable growth through your brands

1
(Davis, Scott M.)

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

Strategic management of technology and innovation

1
(Burgelman, Robert A.) (Modesko A. Maidique) (Steven C. Wheelwright)

IMC: Using advertising and promotion to build brands Tom Duncan

1
(Duncan, Tom)

The seeds of innovation : cultivating the synergy that fosters new ideas Elaine Dundon

1
(Dundon, Elaine)

Vreating and dominating references and index

0
(Meyer, Peter)
Hal. Awal Sebelumnya 11 12 13 14 15 Hal. Akhir