Found 2847 results for your keywords: subject="studies"
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Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Customer satisfaction and shareholder value

1
(Fornell, Claes) (Anderson, Eugene W.) (Mazvancheryl, Sanal K.)

Maketing, business processes, and shareholder value: an organizationally embedded view of marketi…

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

Customer knowledge development: antecedents and impact on new product performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Role of relational knowledge stores in interfirm partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

Charting new directions for marketing

1
(Day, George S.) (Montgomery, David B.)

Positive affectivity and negative outcomes: the role of tenure and job satisfaction

1
(Shaw, Jason D.) (Duffy, Michelle K.) (Ganster, Daniel C.)

The Effects of expert and consumer endorsements on audience response

1
(Wang, Alex)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

Captivating company: dimensions of attractiveness in employer branding

1
(Berthon, Pierre) (Ewing, Michael) (Hah, Li Lian)

A Year in the life of the African-American male in advertising

1
(Bailey, Ainsworth Anthony)

The Influence of metaphors and product type on brand personality perceptions and attitudes

1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)

The Relative effectiveness of comparative and noncomparative advertising

1
(Chang, Chingching)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir