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Hal. Awal Sebelumnya 106 107 108 109 110 Berikutnya Hal. Akhir

Review of marketing research Vol. 2

1
(Malhotra, Naresh K)

Marketing scales handbook: a compilation of multi-item measures

1
(Bruner II, Gordon C.) (Hensel, Paul J.)

The expressive organization: linking identity, reputation, and the corporate brand

1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)

Building models for marketing decisions

2
(Leeflang, Peter S.H)

Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…

1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)

Strategic electronic marketing : managing E Business 2 nd ed

3
(Kleindl, Brad Alan)

SURE-fire direct response marketing: generating business-to-business sales leads for bottom-line …

1
(Kern, Russel M.)

How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies b…

1
(Aitchison, Jim)

Marketing planning & strategy 4th ed

1
(Jain, Subhash C)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Marketing of the life sciences: a new framework and research agenda for a nascent field

1
(Stremersch, Stefan) (Dyck, Walter Van)

Distributor sharing of strategic information with suppliers

1
(Rindfleisch, Aric) (Antia, Kersi D.) (Frazier, Gary L.) (Maltz, Elliot)

Marketing in aslow-growth economy: the impact of stag flation on consumer psychology

1
(Shama, Avraham)

Marketing in an age of change: an introduction

1
(Udell, John G.) (laczniak, Gene R.)

Short Marketing Cases

1
(Simmonds, Kenneth)

Principles of modern marketing

1
(Husted, Stewart W. [et al.]) (Varble, Dale L.) (Lowry, James Rolf)

On the use of econometric models for policy simulation in marketing

1
(Franses, Philip Hans)

How "psychological" should economic and marketing models be?

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)

Status demosi pada loyalty program : strategi demosi bagi pelanggan yang telah mendekati ambang b…

1
(Igamo, Altamim Marie) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor))

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

1
(Aaker, David A.)
Hal. Awal Sebelumnya 106 107 108 109 110 Berikutnya Hal. Akhir
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