Found 3513 results for your keywords: subject="analysis"
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Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)

Polyhedral methods for adaptive choice-based conjoint analysis

1
(Hauser, John R.) (Toubia, Oliver) (Simester, Duncan I.)

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)

Integration of discrepant sales forecasts: the influence of plausibility inferences based on an e…

1
(Johar, Gita Venkataramani) (Roggeveen, Anne L.)

Valuing customers

1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

Waiting for the web: how screen color affects time perception

1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

A Mixing model for internet search-engine visits

1
(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)

Analyzing brand competition across subcategories

1
(Wedel, Michel) (Zhang, Jie)

Modeling behavioral regularities of consumer learning in conjoint analysis

1
(Bradlow, Eric T.) (Ho, Teck-Hua) (Hu, Ye)

Design and modeling in conjoint analysis with partial profiles

1
(Rubin, Donald B.)

Comments on conjoint analysis with partial profiles

1
(Rao, Vithala R.)

When absence begets inference in conjoint analysis

1
(Alba, Joseph W.) (Cooke, Alan D.J.)

Incentive-aligned conjoint analysis

1
(Ding, Min) (Grewal, Rajdeep) (Liechty, John)

Cross-selling sequentially ordered products: an application to consumer banking services

1
(Li, Shibo) (Sun, Baohong) (Wilcox, Ronald T.)
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