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Hal. Awal
Sebelumnya
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Berikutnya
Hal. Akhir
Model of brand choice with a no-purchase option calibrated to scanner-panel data
1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)
The Dynamic effect of innovation on market structure
1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
Brand as beacons: a new source of loyalty to multiproduct firms
1
(Anand, Bharat N.) (Shachar, Ron)
Analyzing brand competition across subcategories
1
(Wedel, Michel) (Zhang, Jie)
Modeling behavioral regularities of consumer learning in conjoint analysis
1
(Bradlow, Eric T.) (Ho, Teck-Hua) (Hu, Ye)
Design and modeling in conjoint analysis with partial profiles
1
(Rubin, Donald B.)
Comments on conjoint analysis with partial profiles
1
(Rao, Vithala R.)
When absence begets inference in conjoint analysis
1
(Alba, Joseph W.) (Cooke, Alan D.J.)
Incentive-aligned conjoint analysis
1
(Ding, Min) (Grewal, Rajdeep) (Liechty, John)
Cross-selling sequentially ordered products: an application to consumer banking services
1
(Li, Shibo) (Sun, Baohong) (Wilcox, Ronald T.)
Heterogeneous conjoint choice designs
1
(Sandor, Zsolt) (Wedel, Michel)
Modeling preferences for common attributes in multicategory brand choice
1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)
Brand counterextensions: the impact of brand extension success versus failure
1
(Kumar, Piyush)
Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…
1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)
The Influence of consumer distractions on the effectiveness of food-sampling programs
1
(Shiv, Baba) (Nowlis, Stephen M.)
The Boundaries of loss aversion
1
(Kahneman, Daniel) (Novemsky, Nathan)
Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)
Distinguishing between the meanings of music: when background music affects product perceptions
1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)
Cultural differences in consumer impatience
1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)
Willful ignorance in request for product attribute information
1
(Ehrich, Kristine R.) (Irwin, Julie R.)
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Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
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Non Buku
Open Source
Skripsi
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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