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Hal. Awal
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Heterogeneous conjoint choice designs
1
(Sandor, Zsolt) (Wedel, Michel)
Modeling preferences for common attributes in multicategory brand choice
1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)
Brand counterextensions: the impact of brand extension success versus failure
1
(Kumar, Piyush)
Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…
1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)
The Influence of consumer distractions on the effectiveness of food-sampling programs
1
(Shiv, Baba) (Nowlis, Stephen M.)
The Boundaries of loss aversion
1
(Kahneman, Daniel) (Novemsky, Nathan)
Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)
Distinguishing between the meanings of music: when background music affects product perceptions
1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)
Cultural differences in consumer impatience
1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)
Willful ignorance in request for product attribute information
1
(Ehrich, Kristine R.) (Irwin, Julie R.)
A Career between theory and practice
1
(Johnson, Richard M.)
An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
How Potential Conflict Drives Channel Structure (Direct and Indirect) Channels
1
(Vinhas, Alberto SA) (Anderson, Erin)
RFM and CLV: using iso-value curves for customer base analysis
1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
Pengolahan data skala terbatas dengan metode DEA: studi kasus efektivitas proses peluncuran produ…
1
(Purwantoro, R. Nugroho) (Siswadi, Erwinta)
The Journal of marketing research: its initiation, growth, and knowledge dissemination
1
(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)
Secondary trading costs in the municipal bond market
1
(Harris, Lawrence E.) (Piwowar, Michael S.)
Does a parent-subsidiary structure enhance financing flexibility?
1
(Vijh, Anand M.)
The Costs of bankruptcy: chapter 7 liquidation versus chapter 11 reorganization
1
(Bris, Arturo) (Welch, Ivo) (Zhu, Ning)
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