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Hal. Awal Sebelumnya 111 112 113 114 115 Berikutnya Hal. Akhir

Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty

1
(Palmatier, Robert W.) (Steenkamp, Jan) (Benedict E.M.) (Scheer, Lisa K)

Marketing research

1
(Aaker, David A.)

Why we buy: the Science of Shopping

3
(Underhill, Paco)

Marketing management: strategies and programs

1
(Guiltinan, Joseph P.) (Paul, Gordon W.)

Marketing management: strategy and action

1
(Assael, Henry)

Marketing: meeting the challenges of the 1990's

1
(Southern Marketing Association Proceedings 1987)

The myth of excelence: Why great companies never try to be the best of everything Fred Crawford

1
(Crawford, Fred) (Mathews, Ryan)

Marketing rresearch

1
(Aaker, David A.)

The Effect of measurement task transparency on preference construction and evaluations of persona…

1
(Kramer, Thomas)

Getting brand communities right

1
(Fournier, Susan) (Lee, Lara)

Marketing research

1
(Chisnall, Peter M.)

Total Marketing : capturing customers with marketing plans that work

1
(Debelak, Don)

From invention to innovation: conversion ability in product development

1
(Narasimhan, Om) (Chandy, Rajesh) (Hopstaken, Brigitte) (Prabhu, Jaideep)

Consumer behavior and marketing action

1
(Assael, Henry)

Marketing research

1
(Kress, George)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

IMC: Using advertising and promotion to build brands Tom Duncan

1
(Duncan, Tom)

Marketing research: an applied approach

1
(Kinnear, Thomas C.) (James R.T/.)

marketing research and knowledge development: an assessment for marketing management

1
(Myers, John G.)

Managing for the long run: lessons in competitive advantage from great family business

1
(Miller, Danny) (Isabelle Le Breton) (Miller)
Hal. Awal Sebelumnya 111 112 113 114 115 Berikutnya Hal. Akhir
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