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Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communic…
1
(Wieseke, Jan) (Haumman, Till) (Gunturkun, Pascal) (Schons, Laura Marie)
Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives
1
(Zhenfeng Ma) (Zhiyong Yang) (Mourali, Mehdi)
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…
1
(Peres, Renana) (Christophe Van den Bulte)
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
1
(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)
Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer …
1
(Wetzel, Hauke A) (Hammerschmidt, Maik) (Zablah, Alex R)
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…
1
(White, Katherine) (Peloza, John) (Jingzhi Shang)
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…
1
(Pauwels, Koen) (Bezaweda, Ram)
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability De…
1
(Lukas, Bryan A) (Whitwell, Gregory J) (Heide, Jan B)
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability De…
1
(Lukas, Bryan A) (Whitwell, Gregory J) (Heide, Jan B)
Understanding Aesthetic Innovation in the Context of Technological Evolution
1
(Eisenman, Micki)
Product Concept Demonstrations in Trade Shows and Firm Value
1
(Taewan, Kim) (Tridib, Mazumdar)
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
1
(Echambadi, Raj) (Jindal, Rupinder P.) (Kumar, R Sarangee) (Sangwon Lee.)
Antitakeover Provisions and Shareholder Wealth: A Survey of the Literature
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(Straska, Miroslava) (Waller, H Gregory)
Predators and Prey on Wall Street
1
(Chaderina, Maria) (Green, Richard C)
Professional Doctorates in Management: Toward a Practice-Based Approach to Doctoral Education
1
(Banerjee, Subhabrata) (Morley, Clive)
Faktor Determinan yang mempengaruhi Struktur Modal Perusahaan Properti dan Konstruksi
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(Gandakusuma, Imo) (Aditya, Radhi)
Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage…
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(Grinstein, Amir) (Kronrod, Ann)
Productivity Metrics and Consumers? Misunderstanding of Time Savings
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(Puntoni, Stefano) (Langhe, Bart De)
Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Beha…
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(Bagchi, Rajeshi) (Koukova) (Gurnani, Haresh) (Nagarajan, Mahesh) (Oza, Shweta S.)
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…
1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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